Building a culture of success: an interview with CEO of Publicis Groupe Bassel Kakish - published in Campaign Middle East

When I asked Bassel to describe Publicis Groupe’s work culture in one word, “Intrapreneurship,” he replied without any hesitation. “What we’re proud of is the fact that we were able to attract and maintain such talent within the group.  We are in the talent business and need to ensure we have the best in the market,” he says. Some of the new roles were created and shaped by individuals. He states, “We don’t have a job description while transforming specific products or processes. We would look for a person who understands our work’s future and has the EQ and IQ to manage various stakeholders. We also know that it is about what we need to give them – every single talent has their own ecosystem.”

Read the interview here: https://campaignme.com/building-a-culture-of-success-publiciss-bassel-kakish/